Welcome to EBY News: New Age of Journalism

A Personal Beginning

Hello and welcome to EBY News! This is our first blog, and the beginning of a long story.

My name is Eren Berke Yoruk, founder of EBY News. I’d like to take a moment to introduce myself and share the story behind this brand.

My connection to storytelling started long before I ever thought of becoming a journalist. As a child, I was drawn to the power of stories, whether through books, radio, or television, because they connected people and gave meaning to everyday life. Over time, this fascination turned into a passion. I pursued studies in radio, television, and later broadcasting, learning not only how stories are told but also how they can shape communities.

When I moved to Canada to continue my education in media, I noticed a clear shift: younger audiences were no longer relying on TV or newspapers as their main news source. Instead, they turned to Instagram, TikTok, and YouTube. At first, this seemed like a simple change in habits. But I quickly realized it represented something much bigger, the future of journalism itself.

That observation led me to ask a question I’ve carried ever since: “Can journalism keep its trust and depth while speaking the language of a new digital generation?”

EBY News is my answer to that question.

The Birth of EBY News

EBY News takes its name from my initials, Eren Berke Yoruk. By putting my name on the brand, I wanted to highlight accountability, responsibility, and a direct connection with the community I serve. I also want this brand to continue delivering the truth as my legacy, even when I am away.

Founded in 2024 in Kitchener, EBY News is a digital-first news outlet with a clear mission: to blend the credibility of legacy media with the speed and creativity of social platforms.

Our logo reflects that philosophy. The red line represents innovation and freedom, values tied to the fast-paced and ever-changing world of social media. The blue line stands for trust and accuracy, qualities long associated with traditional journalism. These two lines run parallel, pointing forward, symbolizing our vision to bring two worlds together and move toward the truth.

Why Social Media News Matters

The way we consume news has transformed drastically. According to a 2024 survey by The Dais, 56% of Canadians still watch TV for news, 43% rely on websites, and 42% turn to social media. But when Pollara Strategic Insights asked young Canadians, the results told a different story: 57% rely on social media for news, while only 23% watch TV.

This generational shift cannot be ignored. Younger audiences don’t just want to read a headline; they want to see, hear, and interact with news in real time. They scroll through TikTok, swipe through Instagram stories, and comment directly under posts. But with that accessibility comes a challenge: not everything online is reliable.

That’s where EBY News steps in. We merge the accessibility of social platforms with the rigor of professional reporting. We fact-check, cite sources, and provide context, without losing the creativity and speed that digital audiences crave.

Pollara 2024 Survey
The Dais 2024 Study

What You’ll Find on This Blog

This blog is about sharing stories and making news more accessible. Here’s what you can expect:

• Stories – News and updates from Waterloo Region and beyond.

• Breaking news – Immediate coverage of important events, told with clarity and accuracy.

• Explainers – Breaking down complex issues into clear and simple language.

• Surveys – Interesting data and insights gathered by EBY News and other trusted sources.

• Reflections – Personal opinions on community life.

At EBY News, we keep our focus on people. Our goal is to make sure news is trustworthy, easy to understand, and always connected to everyday life.

Why This Blog Matters to You

In a crowded digital space, why should you choose to follow EBY News?

Because we believe news is not a product, it’s a relationship. Each story we publish is an invitation to engage, comment, share, and reflect. Our audience isn’t passive; they are co-creators in this journey.

By reading and interacting with this blog, you’re not just consuming news, you’re shaping the conversation.

Join Us Beyond the Blog

EBY News is more than just this blog. You can follow us on our other platforms for stories, updates, and interactive content:

• YouTube – Longer videos, interviews, and explainers.

• Instagram – Visual stories, reels, and quick updates.

• TikTok – Short, engaging news content for on-the-go.

• X (Twitter) – Breaking news, live updates and community surveys.

Stay connected with us wherever you are and be part of the conversation.

EBY News logo

Eren Yoruk/Founder, EBY News

Looking Ahead

While EBY News started in the Waterloo Region, our vision doesn’t stop there. The future of journalism is hyper-local and global at once. We want to replicate our model in new communities, making sure voices that are often overlooked get the platform they deserve.

As the founder, I commit to growing responsibly, keeping our values front and centre while embracing new opportunities. Whether it’s through partnerships, multimedia projects, or community collaborations, EBY News will keep evolving.

Closing Words: An Invitation

This blog is the starting point of something bigger. It’s more than just a platform to post stories, it’s a community hub for truth, trust, and innovation.

So, welcome to EBY News. Whether you’re here from the Waterloo Region or from anywhere in the world, thank you for joining me on this journey. Together, we’ll explore the issues that matter, highlight the voices that need to be heard, and shape the future of digital journalism.

If you’d like to get a feel for who we are and what we stand for, I invite you to watch our official EBY News Brand Trailer below. It captures our mission, our energy, and the stories we want to share with you.

Let’s move forward together.

— Eren Berke Yoruk

A screenshot of an EBY News Instagram post about a recent weather update.